Play Moment Media: placements players actually pass
Game worlds have grown into places with streets, stadiums and shopfronts, so the scenery itself becomes a place for a campaign. Creatives are shown on surfaces the designers already planned at the right angle and in the right light.
Marketing teams often start with a short test flight, usually running for a few weeks per flight.
Case studies and contact details for Play Moment Media are on gadsme.com.